Celebrating LEGO’s 80th Birthday

It’s LEGO’s 80th Birthday. In celebration, here’s the official video celebrating 80 years charting their successes (and failures). It’s a moving 17 minute CG film that is beautiful, inspiring, and heartbreaking.

From the early days, through war, fire, loss; through determination, conviction, and faith – shows a family built to build.

The film does, however, make me dislike Mega Bloks, K’NEX, and KREO even more. LEGO created a path to change toys forever through passion and quality. Creating a toy system so uniquely theirs and through that vision they endured such tragedy. It’s so hard to justify any purchase to a company that would steal their very original idea.

It’s a definite must see.

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